About

Design that understands what your brand is up against

You’re not just looking for pretty shoes.
You need a design partner who understands the pressure behind every collection: tight timelines, sales targets, shifting markets and the disconnects that often happen between design and production.

Maybe your in-house team is at capacity.
Maybe your current footwear range feels unfocused.
Or maybe you’re entering footwear for the first time and need someone who can connect your vision with what actually works in the market.

I support fashion-driven brands in creating footwear that is not only visually strong, but clearly defined as a product — relevant, purposeful and ready to sell.

How I work

My approach goes beyond individual designs.
 think in products and collections: considering target customer, buying behavior and the role each style plays within the range. 

That means making clearer decisions earlier:
what to include, what to refine, and what to leave out.

What I bring to the table:

• Concept development grounded in customer and context
• Design with a strong focus on proportion, materials, comfort and finish
• Product thinking: clear roles within the collection, not just more styles
• Tech packs that are precise, complete and production-ready
• Close alignment between design, development and factory

I understand why products miss the mark and how to avoid those issues early.
Because when creative ambition meets production clarity, everything moves smoothely: fewer iterations, faster approvals and stronger sell-through.

Whether you're launching something new or refining an existing range, I help you build footwear that works — creatively, commercially and operationally.

If you're looking for a partner who brings structure, clarity and a strong product perspective into your footwear category, let’s build something together.